Website Content
Website Content Planning and SEO Copywriting
Planning and writing website content requires slightly different copywriting skills than you’d use to produce marketing materials, pitches or tenders. A good SEO copywriter considers both the reader and the text that search engines look for.
Before founding Solution Factors, Rachael Bean helped to grow the businesses she worked for throughout the dotcom boom, and brought in the first multi-million-pound sales opportunity for her employer. Although technology has moved on dramatically since then, human nature hasn’t. Website copy and user experience (UX) still play a major role in online engagement and purchasing decisions.
Your website content should be one of your most effective marketing assets, and your website copy should align with your strategic marketing goals.
Here’s an example of how your website copywriting can impact your business: Rachael wrote website copy for an international property broker who, within the same year, closed the UK’s biggest ever commercial property deal. Shortly afterwards they opened three new offices overseas.
High-performance website SEO copy
SEO copywriting services combine the power of the internet with effective sales messaging. As an SEO copywriter, Rachael works directly with clients and digital consultants who are incredibly talented at attracting search engines.
If you would like to discuss engaging Rachael, please contact her on +44(0)1327 354 969 or info@solutionfactors.com
Fresh
“B2P HR has worked with Rachael on a range of projects, both client-based and personal. Most recently Rachael assisted B2P to bring a fresh, professional feel to our new website. Her attention to detail was second to none. By spending time really getting to understand our business, she has refocused our website to ensure it appeals to a new, larger target market. This success has already been proven, with a significant increase in traffic visiting our website and new customers via our new website. B2P also works with Rachel on client-based projects. She has a unique approach, demonstrating a seamless balance of business acumen, marketing expertise, creativity and humour – plus very strict working practices to ensure that deadlines and budgets are adhered to, which keeps even the most time-challenged executives on track. Rachael is a trusted business colleague, who we not only enjoy working with but we would definitely recommend to anyone looking for an innovative, fresh and professional approach to their business and marketing strategy.”
Jannine Smart, Director, Breakthrough2Performance
Skilled
“We have recently worked with Solution Factors on a project that required SEO-rich copy for a new website. With our web development and search engine marketing knowledge and their copywriting skills, we were able to secure position one in Google for our client’s website, above 750 million other results.”
Director, 123 Internet Group
