Marketing Literature Copywriting

Marketing Literature Copywriting Services

Your marketing copy is the purest form of your company messaging that you can give a prospect. If you think your marketing literature needs attention, Rachael will review it and, if necessary, revamp it or rewrite it from scratch. Alternatively, if you need marketing copy for a launch, we can produce something for you. 

Your marketing literature copywriter is responsible for the first impression your company makes on your audience. Misunderstanding how your audience reads your text, or settling for second-rate text, will inevitably impact your sales pipeline. 

“Solution Factors has helped us sustainably market SpecTRAX and launch PriceTRAX to internationally known mobile technology brands. They quickly understood our complicated, highly technical products and services, proactively attracted media attention to raise awareness, wrote marketing material from scratch and produced e-bulletin campaigns. This has increased our salesforce activity using marketing to hand red-hot prospects to our internal sales teams for closing.” Steve Entwistle, Vice President of Strategy Analytics

Did you know that different audiences read and absorb marketing copy differently?

Rachael understands how different styles of marketing copy, and the appearance of text, impact different types of readers and audiences. For example, did you know that:

• men and women read differently?
• people in technical roles have very different reading patterns and response triggers from people in non-technical roles?
• sales messages that work with directors don’t work as well on the high street?