Direct Marketing

Effective Direct Marketing

Whether you use hard copy, email marketing or social media, your direct marketing techniques should generally produce the most valuable opportunities. If direct marketing is done badly, it can result in a drop in sales, rather than business growth. 

How do you know if your direct marketing is effective and aligned with your target audience?

The answer to this is extremely straightforward. When your offering and the way you market it are in tune with your audience, you see results. 

Here are some real-life examples of ways that Solution Factors has helped companies to change their direct marketing activities to make them more effective and productive.

Example 1: When Solution Factors provided maternity cover for SIA’s fundraising department, it provided copy for the fundraising section of its members’ magazine – and the response rate trebled.

Example 2: By quickly understanding an international software company’s new products, Solution Factors was able to write direct marketing material and email campaigns from scratch, which produced a first sale of more than $35,000. Now the new products are used by some of the world’s best-known mobile phone brands.

Example 3: The founder of Solution Factors demystified Thesaurus Computer Services’ (now part of Computacenter) offering, and promoted it through direct marketing, which helped take them from £8 million to £24 million in 6 years.

Example 4: After taking over the direct marketing of an IFA company from another agency, Solution Factors began to generate qualified business leads from a database that had produced nothing for two years. By polishing the client’s website content and taking over e-newsletter creation and follow-up, Solution Factors handed well-qualified leads to the IFA for closure.

Example 5: In the few weeks before National Adoption Week, Solution Factors ran a successful social media campaign for a local adoption charity. The campaign increased the charity’s Facebook post reach by over 3,000%, created 190 new LinkedIn connections, and opened a dialogue between the charity and potential adopters who saw the campaign. The campaign’s success and originality were later commended at a trustee day.

If your direct marketing campaigns are not delivering the results you want, perhaps it’s time to pause and evaluate them to improve your ROI.