Marketing Copywriting Services

Although your online marketing copywriting has to build interest and persuade your potential customers, it also needs to provide search engines with reasonably detailed information on what you do, and for who. Our content marketing copywriting services include all of this – and more.

Copywriting consultant

Rachael Bean has been writing marketing and PR copy since 1996. Her experience ranges from hard-copy marketing materials to online lead generation, mainstream media publications, and complex tenders.

Whatever the medium, Rachael’s marketing copy is aimed at your prospects’ needs and matches them to benefits of the services you offer. She believes that empirical evidence, or estimated quantities and testimonials are some of the most persuasive tools available.

Marketing copy for different audiences

Although Rachael has worked for a wide range of industries, she has a particularly strong track record in providing marketing copy services for complex or sensitive environments, such as:

·        Technology companies

·        Financial services

·        Business-to-business markets

·        Charitable causes.

When she presents copywriting training sessions, Rachael often has to help individuals give more thought to the characteristics of their target audiences. For example, are they analytical, technical or financial directors? Are they results-driven business leaders or charities looking for an emotionally triggered donation? She knows that men read marketing copy differently to women, and writes copy that takes this into account.

Writing good marketing copy starts with perfecting your organisation’s unique selling points (USPs). For a charity, your USPs could be about how you do things differently, and why. Establishing these messages and weaving them into all your marketing content is a fundamental foundation for growth. Many of the organisations in our case study examples started their growth stories this way.

Creativity in online marketing copywriting services 

Although creativity is vital in offline marketing, it needs to be managed carefully online because, until educated otherwise, search engines take the words you use literally. In practice, this means that slang, analogies, sayings or phrases with multiple meanings can all confuse search engine algorithms that aren’t trained in colloquialism.

Many freelance marketing copywriters understandably shy away from SEO copywriting, saying that it compromises the quality of their work. Rachael believes that information for search engines and their corresponding AI need to be considered in all online copy.