Blog
The charities I help as a Marketing Consultant often want to increase their online fundraising. Usually, the charity’s cause-related messages are polished and the first 90% of the donor’s journey is slick… ...until it comes to the donation page. Here I usually see at least one blip in the donor journey. This might be caused by fundraising copy on the donation page, poor data collection ethics, or neglecting online security updates.
Although technology supporting marketing and fundraising changes, the fundamental qualities of the ideal fundraising and marketing team do not. This blog highlights a few features that have hardly changed over recent decades.
Building Momentum Through Business Vision As the business and charity landscape morphs into its new normal after two years of upheaval, many directors want to reinvigorate their business strategies and vision. As a marketing consultant and external marketing director, I’m frequently included in these discussions and thought it would be helpful to share some suggestions.
I’ve spent more than 20 years providing PR and marketing services to companies and charities. Simon Badman, an associate, recently suggested that I write a blog post to explain how I help make success happen from behind the scenes. I’ve always got away with putting other people in the spotlight rather than myself. But now the time has come for me to step out and take a bow, to introduce my updated, redesigned website… It even includes my photo. I unashamedly publicise my clients ’ successes using my PR and marketing services, over my own public profile.