| If your competitors are regularly in the media, shouldn’t you be too? It raises awareness that your organisation exists, it educates your audience and it can position you as an industry commentator.
It is vital to communicate to the media in a way that cannot be misconstrued. This is of particular importance in cases of crisis management or when you simply need to stay out of the media to avoid controversy.
Media experts at Solution Factors ensure that the stories you would like to communicate remain newsworthy and that your messaging benefits your organisation. Showing prospects cuttings of press coverage can work wonders in raising your credibility. Likewise there is enormous kudos in live media interviews.
Within a few months of commissioning Solution Factors to launch and manage meaningful media communications, Home.co.uk’s web hits had doubled. Through broadcasting regular media communications containing factual information, they now enjoy frequent enquiries, often out of the blue, from TV and press reporters.
“Solution Factors has a provided an excellent service for Home.co.uk over the last three years promoting our monthly Asking Price Index in the national media and handling the enquiries generated.”
Ben Horton, Director, Home.co.uk
“Solution Factors rapidly provided high-quality, feature-length press coverage in key regions.”
Mark Standish, Partner, Mazars LLP.
“Solution Factors extended the reach of our advertising budget by generating substantial press coverage. They clearly communicated our messages in newsworthy releases and features across a range of contrasting and complex property markets. This has helped us continue to grow, despite an adverse economic climate.”
Rachael Harrison, Sales and Lettings Manager, Robinson and Hall LLP
"Solution Factors has written a number of press releases for my company Waterhouse Design Limited and has never failed to get our story in the relevant press. I can't ask for more than that."
Mark Burley, Managing Director of Waterhouse Design and Fancott Fisheries
"Working with Rachael from Solution Factors has been a revelation in just how valuable it is to ensure that SIA's media, marketing and copywriting partner has a full understanding of and empathy with the needs of spinal cord injured people. Rachael has been working with SIA for the past eight months, writing both media articles and fundraising copy for SIA's flagship magazine FORWARD, during which time the number of SIA members taking up fundraising activities has more than tripled. We fully attribute this to the sensitive way in which Rachael writes her articles, whilst still ensuring that they are engaging and enticing to potential fundraisers. She often uses case studies of spinal cord injured people in her articles to show other spinal cord injured people what can be achieved and how they too could get involved with supporting and raising funds for SIA."
Gwen Pearson, Head of Fundraising at the Spinal Injuries Association
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