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Solution Factors

Outsourced PR and Marketing

Our PR and marketing experts tailor solutions to optimise the performance of your organisation. We work alongside you, at Board level, to identify strategic marketing objectives, in line with your organisation’s overall strategy. After defining your business vision, we convert the information into strategic and tactical marketing plans – and if necessary, provide implementation services.

Regardless of how much or how little assistance you need, Solution Factors will add value to your organisation. We deliver user-friendly, cost-effective services – without the confusing jargon often delivered by conventional agencies.

Strategy

Solution Factors will help you define your:

  • Vision – your ultimate long-term objectives
  • Strategic goals -where your organisation needs to be positioned in three to five years time

Having identified your vision and goals, Solution Factors will deliver a strategic marketing plan which will give you a high level approach to achieving your long term objectives. Your plan will include some, or all of the following:

  • Your background and current status
  • An overview of competitors
  • Strengths, weaknesses, opportunities and threats to your organisation
  • Potential alliances, partnerships, sponsors or endorsements
  • Competitive advantages, messaging and image
  • General awareness both internally and externally
  • Sources of customers and the most appropriate means of communicating with them

Tactical Planning

Following a review of your strategic plan, Solution Factors will deliver a tactical plan which identifies the means and timing of PR and marketing activity over a shorter period. For example it could include:

  • Literature and website improvement as appropriate
  • Mail shots, e-shots or newsletters
  • Events (including fundraising)
  • Sponsorship
  • Endorsement
  • Raising your profile in the media
  • Updating your corporate image
  • Awards
  • Purchasing services – selecting the most appropriate service providers (e.g. design studios, telemarketing) negotiating on your behalf to provide quality at competitive prices

The financial and/or human resource requirement, for each marketing project, will be included in the tactical plan. Solution Factors can provide skilled resource (e.g. copywriting and project management) when and where you need it.

Our plans are extremely flexible enabling you to maximise in house resources, while using us as your PR and marketing partner. As our solutions are bespoke, our prices range in accordance with your usage – we do not charge a retainer.