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Solution Factors

Copywriting, Journalism & Editing

Many brochures, websites and mail shots do not portray efficiency and confidence. Why?

Because the content is too wordy and fails to communicate a clear message. Journalism is a completely different discipline to promotional writing. If your press release or feature story is written in the wrong style or is not newsworthy, editors will not use it.

Clear propositions sell, complicated offerings only confuse. Good copy is one of the most effective allies a company can have, bad copy is the enemy of good sales lead generation.

Copywriting

Solution Factors provides professionally written copy and reduces approval process timescales when producing media and marketing material. The service is built on:

  • Taking time to understand the product or service and the client’s style
  • Identifying the client’s strengths compared to their competitors
  • Simplifying complex subjects so that all readers understand a clear message

Once established, an ongoing service normally takes the form of remote support and a monthly meeting.

Editing

Companies sometimes write the content of their PR and marketing material in house and find that it is too long or simply needs polishing. Solution Factors editing service adds a competitive edge to the text and ensures a professional finish.

If you need a copywriting or editing service which you cannot provide in house, contact Solution Factors for assistance.