Marketing Literature Copywriting Experts
Even internet marketing consultants recognise the power of strong marketing literature copy, in addition to effective SEO copy
– that’s why many recommend online turn-page brochures and newsletters in addition to web pages. However, these two different types of copywriting services need distinctly different approaches.
Did you know that different audiences read and absorb literature copy differently?Solution Factors
in-house copywriter understands the how different styles of marketing literature copy – and its appearance – impact different types of readers and audiences. For example, did you know that:
- Men and women read differently?
- Those in technical roles have very different reading patterns and response triggers from those in non-technical roles?
- Sales message styles that work with directors, aren’t the same messages that work on the high street?
These are just a few of the factors that Solution Factors’ own copywriter takes into account when copywriting for marketing literature.
“Solution Factors has been working with SIA for the past eight months, writing both media articles and fundraising copy for SIA’s flagship magazine FORWARD, during which time the number of SIA members taking up fundraising activities has more than tripled.”
Gwen Pearson, Head of Fundraising at the Spinal Injuries Association (SIA)