Welcome to Solution Factors...

PR and Marketing Planning

Solution Factors will provide a PR and marketing expert to work alongside you, at board level, to identify strategic marketing objectives, in line with your organisation’s overall strategy. After defining your business vision, we convert the information into strategic and tactical marketing plans – and if necessary provide implementation services.

Strategy
Solution Factors will help you define your:

  • Vision – your ultimate long-term objectives
  • Strategic goals – where your organisation needs to be positioned in three to five years’ time.

Having identified your vision and goals, Solution Factors will deliver a strategic marketing plan that will give you a high-level approach to achieving your long-term objectives. Your plan will include some or all of the following:

  • Your background and current status
  • An overview of competitors
  • Strengths, weaknesses, opportunities and threats to your organisation
  • Potential alliances, partnerships, sponsors or endorsements
  • Competitive advantages, messaging and image
  • General awareness, both internally and externally
  • Sources of customers and the most appropriate means of communicating with them.

Tactical Planning
Following a review of your strategic plan, Solution Factors will deliver a tactical plan that identifies the means and timing of PR and marketing activity over a shorter period. For example, it could include:

  • Literature and website improvement as appropriate
  • Mail shots, e-shots or newsletters
  • Events (including fundraising)
  • Sponsorship
  • Endorsement
  • Raising your profile in the media
  • Updating your corporate image
  • Awards
  • Purchasing services – selecting the most appropriate service providers (e.g. design studios, telemarketing) negotiating on your behalf to provide quality at competitive prices.

Our plans are extremely flexible, enabling you to maximise in-house resources, while using us as your PR and marketing support partner when and where you need it. As our solutions are bespoke, our prices range in accordance with your usage – we do not charge a retainer.

Get in touch:

Please take a look at our track record for examples of how we’ve helped clients achieve results and call us on +44 (0)1327 354969 or email [email protected] for assistance.