Many
brochures, websites and mail shots do not portray efficiency
and confidence. Why?
Because the content is too wordy and fails to communicate
a clear message.
Clear propositions sell, complicated
offerings only confuse. Good copy is one of
the most effective allies a company can have, bad copy
is the enemy of good sales lead generation.
Solution Factors provides professionally written copy
and reduces approval process timescales when producing
marketing material. The service is built on:
- Taking time to understand the product or service and the client's style
- Identifying the client's strengths compared to their competitors
- Simplifying complex subjects so that all readers understand a clear message
Once established, this service normally takes the form
of remote support and a monthly meeting.
"Their
extensive expertise, in the highly competitive, fast moving
IT market is a real asset. Finding
such a good copywriter with the ability to identify
selling points within highly technical industries and
clearly communicate them to non-technical individuals
is a real challenge."
Julian Poulter, Managing Director, Selling
People Ltd.
"Their
bioscience background meant they understood our
medical products and produced the copy extremely
quickly".
Philip Stimpson, CEO, Mediwatch Plc |
