Many brochures, websites and mail shots do not portray efficiency and confidence. Why? Because the content is too wordy and fails to communicate a clear message. Journalism is a completely different discipline to promotional writing. If your press release or feature story is written in the wrong style or is not newsworthy, editors will not use it.
Clear propositions sell, complicated
offerings only confuse. Good copy is one of
the most effective allies a company can have, bad copy
is the enemy of good sales lead generation.
"As you are aware, when you came to see us we were banging our heads against the wall with regards to the text on our website which needed some serious sorting out, but you came in and sat down and listened to what we had to say and within no time you emailed your draft script which was very impressive and needed very little tweaking."
Rod Shepherd, Director of Shepherd Interiors.
"Having asked Solution Factors to refine my new website content, I was delighted with the result. Their service was exceptionally quick, the new copy was crystal clear, concise and possessed the WOW factor I was looking for. I would recommend Solution Factors to any organisation, without hesitation".
Rob Buckley, Director, Fundamental Communications Ltd.
Solution Factors provides professionally written copy
and reduces approval process timescales when producing
media and marketing material. The service is built on:
- Taking time to understand the product or service and the client's style
- Identifying the client's strengths compared to their competitors
- Simplifying complex subjects so that all readers understand a clear message
Once established, an ongoing service normally takes the form
of remote support and a monthly meeting.
"Their
extensive expertise, in the highly competitive, fast moving
IT market is a real asset. Finding
such a good copywriter with the ability to identify
selling points within highly technical industries and
clearly communicate them to non-technical individuals
is a real challenge."
Julian Poulter, Managing Director, Selling
People Ltd.
"Their
bioscience background meant they understood our
medical products and produced the copy extremely
quickly".
Philip Stimpson, CEO, Mediwatch Plc |
